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Franck Milet, real business with virtual reality

With a broad range of clients in banking, insurance, construction, and other sectors, VR4Business aims to bring VR to companies in Switzerland. Their range of services includes virtual events, virtual tours, VR training and recruitment, and consultation on VR platforms and hardware. Moneys Magazine meets, Franck Milet, CEO of VR4Business. With a background in engineering and a degree from the Institut National des Telecommunications, Milet is a tech advocate and an experienced entrepreneur with a history of working in technical fields. He is a telecom engineer by training and has headed consumer experience teams for multinationals such as France Telecom, Nokia, Orange Suisse, and Sommet Education.

February 12, 2023
Reading Time: 2 mins read

Franck, tell us more about you and your background..

I used to be a telecom engineer, then moved to management positions in companies such as Nokia, Orange, Sommet Education, with a few years in between starting two companies in the automotive and luxury sector. In my whole career i have been an “intrapreneur”, identifying a need, finding and building solutions.
So 4 years ago i gave up the Big Company again and created SecondWorld & VR4business, and very happy to sail that ship since then.
I’m a wine, car, and watch enthusiast, i love litterature and even used to write myself.

What’s Second World?

Secondworld is the largest set of Virtual Reality Centers in Suisse romande. It offers entertainment for groups, families, birthdays and teambuildings.
It has a Business branch called VR4business, providing services such as trainings, workshops, Metaverse projects.

Why Switzerland?

Switzerland offers a great basis for entertainment business as well as a good concentration for businesses.

 

Who is the team composed of?

We have a b2b team with designers, VR video specialists, business development, platform experts (5 people), and the gaming branch with around 12 game masters.

What technologies does second world embrace? 

We use VR but also Augmented Reality and Mixed Reality.

How did you scale your company to the actual size?

Pure organic growth thanks to the increase in customers in gaming.

Do you have project also abroad?

We do. Top secret for now..

How the advent of the metaverse is changing the VR?

We have been approached by a great number of companies who want to understand how to use the Metaverse. This focuses us even more on B2b.

 

 

 

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